In today’s competitive job market, top talent has more choices than ever before. They can choose to work for the company that offers the best compensation, the most challenging work, or the most supportive culture.
That’s why it’s so important for companies to have a strong employer brand. An employer brand is the perception that top talent has of your company as an employer. It’s what they think about your company’s culture, values, and opportunities.
A strong employer brand can dramatically influence your ability to attract, influence, hire, and retain top talent. Here are just a few of the benefits of having a strong employer brand:
You'll attract more qualified candidates.
When top talent knows that your company is a great place to work, they’ll be more likely to apply for open positions.
You'll have a better chance of hiring your top choice candidates.
When top talent knows that your company is a great place to work, they’ll be more likely to accept your offer.
You'll reduce your turnover rate.
When top talent is happy with their jobs, they’re less likely to leave your company.
You'll improve your employee engagement.
When top talent is happy with their jobs, they’re more likely to be engaged in their work.
So how can you build a strong employer brand? Here are a few tips:
Start by defining your employer value proposition (EVP).
- What makes your company a great place to work?
- What are your unique selling points as an employer?
Communicate your EVP to your target audience.
This means sharing your EVP on your website, in your job postings, and on social media.
Live your EVP.
Your EVP should be more than just words on a page. It should be reflected in the way you treat your employees, the way you work, and the way you do business.
Get feedback from your employees.
Ask your employees what they think about your company as an employer.
- What do they like about working for your company?
- What could be improved?
Building a strong employer brand takes time and effort, but it's worth it.
A strong employer brand can help you attract, influence, hire, and retain top talent. And that can give you a competitive advantage in today’s competitive job market.
Here are some additional tips for building a strong employer brand:
Focus on your company culture.
- What kind of culture do you want to create?
- What are your company values?
- What kind of work environment do you want to foster?
Be transparent about your company.
Share information about your company’s history, mission, and values. Be open about your company’s strengths and weaknesses.
Showcase your employees.
Share stories about your employees and their work. Let people see what it’s like to work for your company.
Get involved in the community.
Support local charities and events. Get involved in industry organizations. Show people that you’re a good corporate citizen.
